The Problem We Lived
Every catalog professional knows the pain: juggling spreadsheets, chasing down missing product images, updating prices across multiple documents, struggling with InDesign data merge limitations, and somehow keeping track of which version of the catalog is current.
We didn’t read about these problems in a market research report. We experienced them firsthand, year after year, catalog cycle after catalog cycle—helping businesses produce everything from weekly supermarket circulars to comprehensive B2B technical catalogs.
"Done well, catalogs can be an incredibly valuable and rewarding addition to an organization's product marketing. Done badly, catalogs can put organizations under extreme stress and provide documents that don't engage with customers and don't provide a return on investment."
Hard-Won Lessons Built Into Every Feature
Producty® embodies years of learning about what actually works in catalog production. These aren’t theoretical best practices—they’re battle-tested solutions.
INPUT
After years of wrestling with spreadsheet imports and data synchronization, we built a system that accepts product data from any source—ERP systems, spreadsheets, or manual entry—and keeps everything in sync automatically.
ASSEMBLE
We learned that managing thousands of products and their attributes becomes impossible without the right tools. Producty® lets you organize, edit, and validate your catalog content efficiently before it reaches your layout.
REPORT
Chasing down missing images and incomplete product data wastes hours. We built comprehensive reporting tools that show you exactly what’s ready and what still needs work—before you start designing.
OUTPUT
Your catalog data shouldn’t be locked into one format. We built flexible export options for InDesign automation (via EasyCatalog and our own automation solution), WordPress websites, and any other channel where your products need to appear.
SUPPORT
We know learning new software can be challenging. That’s why we built in-line help, maintained a comprehensive knowledge base, and provide direct email support—because we’ve been on the receiving end of frustrating software support ourselves.
The Solution We Built
Producty® is the result of asking one simple question thousands of times: “What if this part of the workflow was easier?”
Why This Matters to You
When you use Producty®, you’re not getting a generic product information management system built by engineers who’ve never produced a catalog. You’re getting a tool built by someone who has lived through the same deadline pressures, the same data headaches, and the same production challenges you face.
Every feature exists because we needed it ourselves. Every workflow has been refined through real production experience. Every automation solves a problem we personally encountered while helping clients meet their catalog deadlines.
Whether you’re producing supermarket catalogs with hundreds of products that need weekly updates, technical fastener catalogs with complex specification tables, homewares catalogs where showing products in context matters, or seasonal retail catalogs with rich imagery—Producty® understands your world because we’ve worked in it.
We know that catalogs remain incredibly popular despite the growth of digital alternatives. They’re tactile, they have physical presence, and they stay with customers—on desks, in bookcases, in drawers. The bigger the catalog, the longer it sticks around. That’s why getting them right matters so much.
Smart Data Management
Instead of wrestling with spreadsheets and manual updates, we built a system that keeps your product data synchronized, validated, and ready for publication across any channel—because we know your ERP system and your catalog need to stay in sync.
Visual Planning Tools
We replaced complicated flat-planning spreadsheets with drag-and-drop visual tools because we learned that seeing your catalog layout accelerates decision-making and reduces errors. Generate flat plan reports showing page layouts, images, text, and product info.
Professional InDesign Integration
After years of pushing InDesign’s capabilities to their limits—mastering data merge, frame fitting options, and automated workflows—we built a better way to connect your product database directly to your layouts.
Multi-Channel Publishing
Your products don’t live in just one place anymore. They need to work in print catalogs, on the web, and everywhere your customers are looking. We built Producty® to handle all of it from a single source of truth, including WordPress integration and a robust API.