Producty is catalog management software built by catalog professionals who understand your world.
Producty® helps you organize product data, validate content, plan layouts, and publish to print and digital channels—all from a single source of truth.
The Catalog Production Challenge
If you produce catalogs, you know the frustration:
- Scattered data – Products live in spreadsheets, ERPs, and designer’s heads
- Missing images – Chasing down photos and dealing with inconsistent quality
- Manual updates – Copying prices and descriptions across multiple documents
- Version chaos – “Which file is current?” becomes a daily question
- Deadline pressure – Everything comes together at the last minute
Whether you’re producing weekly supermarket circulars or annual B2B catalogs, these problems compound as your catalog grows.
How Producty® Solves This
Producty® provides a single system to manage your entire catalog workflow, from product data through to finished output:
INPUT
Import product data from your ERP, spreadsheets, or enter manually. Keep everything synchronized automatically.
ASSEMBLE
Organize products into categories, manage attributes, upload and organize images. Edit efficiently at scale.
REPORT
Validate your catalog before design begins. Find missing images, incomplete data, and gaps in content.
OUTPUT
Export to InDesign automation (EasyCatalog), WordPress websites, or any channel where your products appear.
SUPPORT
In-line help, comprehensive knowledge base, and email support from people who understand catalog production.
See Producty® in Action
Organize Thousands of Products
Manage your entire catalog in a hierarchical tree structure. Navigate from categories down to individual products. Edit multiple products simultaneously using collection-based editing.
- Drag-and-drop organization
- See product counts at every level
- Filter and search across your entire catalog
- Edit products in spreadsheet-like views
Product tree and grid view – manage your catalog structure intuitively
Manage Product Images at Scale
Upload, organize, and validate product images. See which products are missing images, check image quality, and generate image reports for review.
- Bulk image upload and assignment
- Image validation and quality checks
- Generate PDF image reports for stakeholder review
- Track image status across your catalog
Media manager – track and validate images for every product
Smart Data Import
Import from flat spreadsheets and map to hierarchical catalog structures in one step. Transform external data into organized catalogs automatically.
- Map spreadsheet columns to product attributes
- Transform flat data into hierarchical categories
- Value mapping (e.g., “Y” becomes “Yes”)
- Re-import anytime to keep data synchronized
Import wizard – map your data to catalog structure
Visual Catalog Planning
Plan your catalog layout visually before opening InDesign. Drag products onto pages, see your structure come together, and generate flat plan reports.
- Drag-and-drop page planning
- See how products flow across pages
- Generate flat plan reports showing layout, images, and text
- Identify gaps and optimize page usage
Visual planner – see your catalog layout before production
Configure for Your Business
Producty® adapts to your catalog needs. Define your own product attributes, categories, and workflows. Set up your team members and permissions.
- Custom product attributes for your industry
- Configurable category structures
- Team member management and permissions
- Workflow customization to match your process
Setup – configure attributes and structure for your catalogs
Ready to Explore?
We’ve created sample catalog data for 50+ industries—from supermarkets to hardware stores, furniture to pharmaceuticals. Each sample demonstrates how Producty® handles the unique needs of different catalog types.
When you start with Producty®, you can begin with relevant sample data for your industry, helping you understand the system quickly.
What Type of Catalog Do You Produce?
Producty® handles every catalog type, from high-frequency retail circulars to comprehensive annual price lists. We understand the unique needs of different catalog formats.
Supermarket
8-32 pages • Weekly editions (plus regional variations) • Multiple product images • Extensive flags and promotional badges • Prominent pricing and savings callouts
Fresh food, packaged goods, household items
Retail
Weekly to monthly editions • Consumer-focused layouts • Multiple images per product • Emphasis on lifestyle and context • Price-driven promotions
Electrical, automotive, hardware stores, department stores
Varietal
Large, striking product images • Complex layouts with flexible grids • Products shown in context • Emphasis on visual appeal and storytelling
Furniture, homewares, fashion, garden & nursery
Wholesale
Simple, efficient layouts • Product images with detailed attributes • Technical specifications • Quarterly or annual production • Focus on information density
Building supplies, electrical supplies, safety equipment, cleaning products
Spare Parts
500+ pages • 10,000+ products • Annual production • Products arranged by host product (e.g., vehicle model) • Complex indexing and cross-referencing
Automotive parts, small engine parts, industrial components
Price List
500+ pages • 10,000+ products • Annual updates • Minimal supporting text • Detailed product index • Color-coded sections • Emphasis on product codes and pricing
Fasteners, laboratory equipment, office supplies, medical supplies
Producty® adapts to your catalog format. Whether you produce weekly circulars or comprehensive annual references, we’ve built sample data for 50+ industries to show you how it works.
Why Manage Your Catalog as Data?
Most catalog producers work directly in InDesign, manually placing products, updating prices, and copying text across pages. This works—until you need to make changes, update prices, or reuse content across multiple catalogs or channels.
Producty® takes a different approach: Your catalog exists as structured data first. You manage products, attributes, images, and pricing in one place. Then Producty® automatically generates your InDesign catalog layouts, populated with current data.
| Aspect | Manual InDesign Production | Producty® + Automated InDesign |
|---|---|---|
| Product organization | Products exist only in final layouts | Structured database with hierarchical categories |
| Making changes | Find and manually update each occurrence in InDesign | Update once in Producty®, regenerate layouts automatically |
| Price updates | Manually edit every price across all pages | Update prices in database, layouts refresh automatically |
| Quality control | Manual checking, errors found during proofing | Validation reports before design—catch missing images, incomplete data early |
| Multiple outputs | Create each output separately, manually adapt content | Single source of data exports to print, web, and any other channel |
| Catalog variations | Duplicate InDesign files, maintain separately | Same data, different output configurations (regional variations, customer-specific catalogs) |
| Adding products | Design new pages, place images and text manually | Add to database, layouts update automatically with proper styling |
The Power of Data-First Catalog Production
When your catalog exists as structured data in Producty®, you can:
- Start with what you have, adding more information as it becomes available – Add images when they arrive, enrich descriptions as they’re written
- Reuse content everywhere – Same product data flows to print catalogs, WordPress websites, price lists, and more
- Make global changes instantly – Update a price or description once, every output refreshes
- Validate before design – Know exactly what’s complete and what’s missing before InDesign work begins
- Automate repetitive work – Let InDesign place products, format text, and handle page layouts automatically
You still use InDesign for design—but instead of manually placing every product, you focus on templates, styling, and creative decisions while Producty® handles the repetitive data work.